How I work

Start from what’s there. Build only what’s needed

Often that starts with the website. Sometimes the website is only one piece. Either way, you see real work before you commit to anything.

People put this on everything.

01 · ListenYour words, your photos, what customers keep saying. That’s the raw material.

02 · Check your toolsWhat you use now, or will need, for payments, orders, booking and events. I tell you what to keep, what to connect and what to skip, before anything gets built.

**03 · Find the signature**One idea from your world. For a hot sauce, a typeface with a drop in every A. For a clinic, two front doors.

**04 · Build it for real**A working version you open on your phone, not a mockup. Change anything before it goes live.

this month

05 · Keep it runningUpdates, care and reporting you can read, if you want it. Or a walkthrough, and it’s all yours.

Works with what you already use

Sell online: ShopifySquare OnlineStripe
Take payments: SquareStripeCloverPayPal
Online ordering: ToastSquare
Booking: Square AppointmentsAcuityCalendlyVagaroMindbody
Client intake: Intake forms, client records and e‑signatures
Events & tickets: EventbriteSquare
Email & texts: MailchimpKlaviyo
Online giving: Tithe.lyPushpay
Bookkeeping: QuickBooks

Using something else? Tell me what it is. I’ll check whether it connects before you pay for anything.

Names and logos belong to their owners. Novell isn’t affiliated with them.

What each step involves

01 · Listen.A free digital assessment of your current site and tools, or a planning call if you don’t have a site yet. I read what you already have: your site, your listing, your reviews, your photos, and what customers keep saying.
02 · Check your tools.What you use now, or will need, for payments, orders, booking, events and records. I tell you what to keep, what to connect and what to skip, and what each costs, before anything gets built. Opening soon? I set up what you’ll need from day one.
03 · Find the signature.One idea from your world that the whole site is built around. For ScHott Sauce it was a typeface with a drop in every A; for NVIV, two front doors.
04 · Build it for real.A fixed price in writing first, then a working version on a link you open on your phone, not a mockup. Anything can change before it goes live. 40% to start.
05 · Keep it running.A care plan from $75 a month for hosting, security and changes, or a walkthrough so you can run it yourself. Your domain and accounts are yours from day one; the code and design files at final payment.

Let’s talk

Have something worth a site?

Tell me what’s going on. I’ll take an honest look at where things stand and what would actually help, with no pressure to buy anything.

Get a free digital assessment →Book a 30-minute call