Pricing

Fixed prices, payment plans

Every project starts with a look at what you have, then a fixed quote in writing. 40% to start; the balance at launch, or over 3 to 6 monthly payments on projects from $2,000. Your domain and the accounts your business runs on are in your name from day one. The code and design files are yours at final payment, and if you ever leave a care plan, you keep everything.

Build

Websites, tools & digital products

New sites and redesigns, and the tools that live on them: booking, ordering, client portals. Custom-designed around what your business already is, never a template, working on any phone, and yours outright.

From $900

Learn more →

Run

Systems & integrations

The software that runs your business, connected: bookings, payments, email and records talking to each other, so details are typed once and nothing falls through. It starts with a systems review, credited toward whatever follows.

From $500

Book a systems review →

Grow

Digital & technology strategy

The digital and technology plan to support what’s next: a launch, a new location, a new offer. Which site, tools and systems it needs, in what order and at what cost, then one person to own it from plan to live. It starts with a free planning conversation; strategy work is from $500.

From $500

Book a planning call →

Also available

Every project starts with a free look at what you have, then a fixed quote in writing. 40% to start; the rest at launch, or over monthly payments on projects from $2,000. Pricing and terms →

Custom websites

Priced by size

Every site is designed and built from scratch for your business: no templates, no page builders. You see a working version before you pay the balance. What moves the price is how many pages, how much content, and whether you sell online.

One page

From$900

A launch, an event, a single service, or a landing page for an ad.

  • One page, custom-designed for your business
  • Works on any phone
  • One review round
  • Paid in full, or half to start and half at launch

Small site

From$2,000

Enough room to say what you do, who it’s for and how to reach you.

  • Three to five pages, custom-designed for your business
  • Works on any phone, with the basics of search set up
  • Two review rounds
  • 40% to start, the rest at launch or over 3 to 6 monthly payments

Full site

From$3,500

The site your business runs on: services, booking or buying, and room to grow.

  • Six pages or more, custom-designed, with forms and your content shaped with you
  • Design approved before the full build
  • Two review rounds
  • 40% to start, the rest at launch or over 3 to 6 monthly payments

Online store

From$4,000

A custom storefront built around your brand, on Shopify or Square, so checkout, tax and shipping are handled.

  • Products set up, with payments and shipping configured
  • Connected to the tools you already use
  • Two review rounds
  • You learn to run it, or I keep it running

Not sure which you need? The free digital assessment tells you, before you spend anything.

Reduced rates

Faith-based organizations and nonprofits

I know work rooted in faith or service often happens under constraint. If your organization is doing good work on a tight budget, I offer a lower rate based on your annual budget, and payment plans on top of that. Tell me your budget. You won’t have to prove anything or explain yourself.

Reduced rates by annual budget
Annual budgetYour rate
Under $100KUp to 30% off
$100K–$250KUp to 15% off
Over $250KStandard pricing
Any budgetPayment plans from $2,000

After launch

Care plans

Keep your site fast, safe and current without thinking about it. Or take a walkthrough and run it yourself; the site, the code and the domain are yours either way.

Basic

From$75/mo

Hosting and security for a site that rarely changes, like a one-page site.

  • Hosting, security certificate and backups
  • Security updates and uptime monitoring
  • Domain and certificate renewals watched for you
  • No changes included; any change is quoted separately

Essential

From$125/mo

For a site that mostly stays the same.

  • Everything in Basic
  • Small changes, up to an hour a month
  • A security check every quarter

Active

From$300/mo

For a business that changes: seasons, menus, events, offers.

  • Everything in Essential
  • Content and seasonal updates
  • Google Business Profile posts
  • Search health and site speed tracked
  • A monthly report with what to do next

Operations

From$600/mo

For a site that runs part of the business: bookings, payments, automations.

  • Everything in Active
  • Your booking, payment and other tools kept connected
  • Automations checked and kept working
  • Privacy and accessibility rules kept current
  • Recommendations as your business grows

Founding-client rate. While Novell takes on its first clients, the plan price you start on stays the same for your first year.

Rather batch it? Quarterly care is $400 a quarter: requests gathered and done together, with a security check. Monthly plans can also be paid quarterly, which saves about 6%. Cancel any plan with 30 days’ notice.

The fine print, up front

What you can count on

You own everything

  • Your domain, in your name
  • Your site and your accounts
  • 30 days’ notice, keep all of it

Will commit to

  • A fixed price in writing
  • A walkthrough, so you can run it
  • A page that loads fast, and the number to prove it
  • Reporting you can read

Won’t promise

  • Page one of Google
  • A traffic number
  • That you need something built

Let’s talk

Have something worth a site?

Tell me what’s going on. I’ll take an honest look at where things stand and what would actually help, with no pressure to buy anything.